Hi I'm Carmen,
Drawing from experience running large-scale campaigns across a variety of industries, I take a thoughtful, performance-driven approach to digital marketing.
Whether it’s PPC, SEO, email automation, or content, I combine strategy and creativity to build campaigns that are clear, effective, and built for long-term results. I aim to make the process collaborative and straightforward so clients always feel supported and confident in their direction.
Why work with me?
💡 Strategic Thinking – Every campaign is built on clear objectives and thoughtful planning.
📈 Performance Driven – Focused on growth, efficiency, and meaningful results.
🤝 Collaborative Approach – I work closely with clients to ensure every campaign aligns with their brand and goals.
Work
These projects showcase my work in previous roles. I’m no longer involved in their ongoing management, but they reflect the strategies I helped deliver.
Pardot Landing Page
Google Display
Google/Bing Keywords
PPC and Email Marketing
ARGUS Enterprise Campaign
Developed an integrated ppc and lead-nurturing email campaign for SaaS to increase lead volume and improve customer experience from first click to closed deal.
Role: Demand Generation Manager
Platforms: Google Ads, Bing Ads, Meta Ads, Pardot
Focus: Lead generation for SaaS
Results:
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15% YoY revenue growth
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Landing page conversion increased from 3% to 7%
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Nurture program conversion uplift of 3%
Pardot Landing Page
Google Ads
PPC
Quantity Surveying Campaign
Designed and executed a hyper-localised Google Ads strategy to generate new enquiries and create a scalable digital lead pipeline.
Role: Lead Generation Manager
Platforms: Google Ads
Focus: Lead generation for a usually relationship-
driven industry
Results:
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+150% revenue increase
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Improved conversion rates from 0% to 6%
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200% increase in time on page
Marketo Engage
Email and Marketing Automation
Total Property Campaign
Oversaw the Bayleys Total Property email marketing program, leveraging marketing automation to segment audiences, deliver personalised dynamic content, and steadily grow the email database.
Role: Campaign & Email Marketing Specialist
Channels: Marketo Engage
Focus: Audience growth + engagement optimisation
Results:
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Email list grew 16% (2017)
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Open rate: 18% → 34% | CTR: 3.4% → 7%
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Introduced new marketing channels that boosted
vendor marketing spend by $15,000 per year
Core Services
Strategic, results-driven marketing designed to support your goals and create cohesive, effective growth across every channel.
Paid Advertising (PPC)
Create, manage, and optimise campaigns using PPC to drive targeted traffic and maximise ROI. From keyword strategy to performance tracking, campaigns are continually refined for optimal performance.
SEO & Content Marketing
Enhance visibility and attract qualified organic traffic with tailored SEO strategies, on-page optimisation, and content that builds trust and engagement.
Email Marketing & Automation
Design and execute email campaigns that nurture leads and drive conversions. From segmentation and automation to testing and reporting, each email campaign is built to perform.
Marketing Strategy
Develop marketing strategies guided by your goals. Strong campaign concepts, effective channel selection, and performance tracking to ensure every step is fine-tuned to maximise engagement, and deliver results.
